Out of the Grey is a coffee roaster based in Erie, PA. They roast beans from all over the world with many diverse flavors. Their style and aesthetic is clean and minimalistic.
I usually go through a process with my client in which I present multiple sketches and concepts before narrowing it down to the final product. Here we went with the first concept, and we continued to clean up the design and cater to the clients liking.
We simplified the logos concept and created a favicon to personalize the website more.
Here we created and designed icons to match the theme/style of the rest of the site.